Lucie Pottecher is a French-American Creative Producer based in New York City, specializing in the intersection of digital media strategy and high-end production. Currently at G&B Digital Management, Lucie leads creative business development, transforming premier digital talent into enduring media brands through original IP and strategic partnerships.

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An NYU Tisch alumna, Lucie bridges the gap between traditional and new media. Her credits range from serving as Creative Producer for Jesse James West (10M+ audience) to developing unscripted content for the world’s greatest chefs on Food Network’s Chopped. Her versatile portfolio includes pitching and producing for Netflix, Hulu, HGTV, and the BBC, alongside commercials and music videos for clients like Maren Morris and Only NY.

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Whether collaborating with Forbes 30 Under 30 innovators on sustainability or producing feature documentaries on global dance culture, Lucie is a dedicated champion of innovation and creative curiosity.